The hardest part of writing content is starting. Most people who have tried to create authoritative content have gone through the same list of questions and concerns that essentially boil down to “I don’t have influential content on sites like Forbes or Fortune. Where do I start?”
You ALWAYS have some level of influential content, even if it’s just a customer or friend talking about you.
The lack of confidence in this area stems from misinformation. The truth is, claiming that you don’t have any influential content is saying that your expertise are invalid (since content is the expression of those expert tips on some form of media) and that nobody is endorsing you.
Creating authoritative content can be done by using these 4 techniques. It takes time to build influence in your field by publishing to increasingly authoritative sites moving toward contributing to the highest authority sites. You can use dollar a day to incept influencers at these publications to accelerate the process.
A more immediate and plain form of influential content is the positive mentions people make across various channels. With social listening apps, it’s easy to track these across the platforms you’re present on. Take an endorsement and feature it on your website.
The key is to simply say “thank you” and pay it forward. Ask if you can quote these folks and feature them on an endorsement page.
Bootstrap that up to get increasingly larger positive mentions. Make it not about you, but about THEM, so that you are “acting like a journalist“.
What’s the best endorsement someone has given you before? Let me know in the comment section below!