How To Claim Your Facebook Page

You’ve created a public figure page or someone has done it for you in, but you haven’t claimed it in your ad account yet.

Perhaps you don’t have an ad account. If not, you’ll need to create one.

Step 1 – Create an ad account with Facebook at business.facebook.com

ClaimPage1

 

When you’re done click “finish” to create the account.

Step 2 – Log in and navigate to the pages tab in “Business Manager Settings”.

ClaimPage2

Step 3 – Select “claim page” from the add page dropdown and claim your public figure page.

ClaimPage3

 

If you made the page yourself, Facebook will automatically claim it since you’re the owner. Otherwise, you’ll need to wait for approval.

Happy personal branding!

How to Find A Basecamp Classic Thread in Basecamp 2

If you’re new to BlitzMetrics and working in operations, or you just didn’t know and are interested, we used to use Basecamp Classic.

Only a few internal people need access to the original Basecamp, since most of the threads were migrated.

This tutorial outlines how to revive a Basecamp Classic thread that’s been migrated. Although it will seem simple enough, it’s not exactly intuitive, ergo this brief training.

NOTE: Any time you see a training here, it’s because someone (in this case me) ran into this issue several times and thought it would be good for others to learn how #LDT…also #CCS.

Step 1 – Type the name of the old thread into BC2 search and click. 

BCClassic

 

Step 2 – Dig, dig, dig.

Screen Shot 2017-01-18 at 12.20.32 PM

I won’t attach a GIF explaining this one, because it would feature me scrolling for however long (or using comm + F) to find the exact title.

You’ll come to realized that Basecamp’s search feature is archaic compared to the intelligent search that Google has spoiled us with.

That being said, happy digging and reviving– you’re now equipped to resurrect Basecamp Classic threads!

Congratulations! You’re a BlitzMetrics Specialist :)

Welcome to the team!

You’ve passed the qualification and 6-week test phase and now you’re ready for a hands-on learning experience in Digital Marketing and Social Media Advertising.

To help you get off to a productive first week, I’ve prepared a new specialist “starter kit”.

Starter Kit

 

Internal Resources

  • Asset Manager - where all of our training guides live– study these carefully and reference them often.
  • Content Library -  where we house personal branding documents and the BlitzMetrics article library (over 1,000 for you to study during your time at Blitz). In due time, you may work with partners to help them collect brand mentions, so cruise over to the endorsement tracker to get a feel for what that entails.
  • Additional Training Links - hours upon hours of valuable video content– don’t get overwhelmed. The idea is to practice LDT in little pieces every day to round out your understanding between the tactical, conceptual, and strategic.
  • Access Writeboard - if ever you don’t know what the password is, reference this document. If it isn’t in the document, your team lead will probably know where to find it.
My recommendations are that you download Chrome — for many reasons — if you’re not using it already, and to add these links to your bookmarks.
Chrome Extensions
After downloading chrome, install the following extensions:
We use these to “diagnose” plumbing. You’ll find that most people don’t have the proper pixels in place, and if they do, they aren’t configured the right way.
Disclaimer: This resource is for internal members and most of the links below can only be accessed by Blitz employees. Please let me know if you have questions about our onboarding process and I’ll gladly oblige.

How To Use Facebook’s Pixel Helper

What many don’t realize is that they’re missing a huge opportunity to curate custom audiences just by implementing Facebook’s Universal pixels.

This doesn’t even factor in the 9 Standard Events that allow marketers to find valuable data about their site visitors, based on parameters that they set.

Whenever, I’m working with a potential client, I like to evaluate their digital plumbing as we call it here at Blitz using the Chrome Facebook Pixel Helper extension.

In two steps, you can be a pro at this too:

Step 1 – Install the plugin.

Pixel Helper 1
Add the plugin on chrome.

 

Step 2 – Navigate to the site you’d like to audit and open the pixel helper. 

Pixel Helper 2

You can see here that The North Face is firing two Page View tags, which would have to mean they’re running off of two different Ads Accounts. This could be because they outsource their digital marketing to an agency.

You actually don’t want to do this for various reasons, which North Face may or may not know. That’s the power of a simple Facebook Pixel analysis.

Have you tried this on any sites? Did you find anything interesting? I’m sure you did :) Let me know in the comments below.