You’ve passed the qualification and 6-week test phase and now you’re ready for a hands-on learning experience in Digital Marketing and Social Media Advertising.
To help you get off to a productive first week, I’ve prepared a new specialist “starter kit”.
Asset Manager - where all of our training guides live– study these carefully and reference them often.
Content Library - where we house personal branding documents and the BlitzMetrics article library (over 1,000 for you to study during your time at Blitz). In due time, you may work with partners to help them collect brand mentions, so cruise over to the endorsement tracker to get a feel for what that entails.
Additional Training Links - hours upon hours of valuable video content– don’t get overwhelmed. The idea is to practice LDT in little pieces every day to round out your understanding between the tactical, conceptual, and strategic.
Access Writeboard - if ever you don’t know what the password is, reference this document. If it isn’t in the document, your team lead will probably know where to find it.
My recommendations are that you download Chrome — for many reasons — if you’re not using it already, and to add these links to your bookmarks.
After downloading chrome, install the following extensions:
Disclaimer: This resource is for internal members and most of the links below can only be accessed by Blitz employees. Please let me know if you have questions about our onboarding process and I’ll gladly oblige.
What many don’t realize is that they’re missing a huge opportunity to curate custom audiences just by implementing Facebook’s Universal pixels.
This doesn’t even factor in the 9 Standard Events that allow marketers to find valuable data about their site visitors, based on parameters that they set.
Whenever, I’m working with a potential client, I like to evaluate their digital plumbing as we call it here at Blitz using the Chrome Facebook Pixel Helper extension.
In two steps, you can be a pro at this too:
Step 1 – Install the plugin.
Step 2 – Navigate to the site you’d like to audit and open the pixel helper.
You can see here that The North Face is firing two Page View tags, which would have to mean they’re running off of two different Ads Accounts. This could be because they outsource their digital marketing to an agency.
You actually don’t want to do this for various reasons, which North Face may or may not know. That’s the power of a simple Facebook Pixel analysis.
Have you tried this on any sites? Did you find anything interesting? I’m sure you did Let me know in the comments below.